Mba marketing management Essay Example | Topics and Well Written Essays - 3000 words

Mba marketing management - Essay Example Attractive packaging and promotions are some of the main marketing strategies being adopted by Coca Cola. framework of the organisation plays an important role in its success. Structural hierarchy involves top management executives to the lower level workers. Proper levels of communication between these groups influence the overall performance of the organisation. The core area of marketing is an exchange which is intended to satisfy human needs or wants. Effective marketing function is mainly focused on proper interaction among the whole team. Management’s main activities are to analyse, plan and implement programs to attain the desired level of targeted market. Currently, Coca Cola sells their products through supermarkets and other big retail outlets. Overseas distribution, through franchisees of Coca Cola Company, ensure that their products reach all parts of the world and that customer satisfaction is maintained through product quality. Coca Cola is the world’s largest manufacturer and distributor of non alcoholic beverages. â€Å"Coca-Cola has been named the worlds top brand for a fourth consecutive year in a survey by consultancy Interbrand.† (Coca-Cola Still Worlds Top Brand. (2005)). At present they are operating marketing function in over 200 countries. Moreover they are focusing on a wide range of products. Now they are dominating the non -alcoholic beverage market. Although their nearest rival is Pepsi who is a tough contender, yet Coca Cola has been able to achieve a good market share during the last three years. Coca Cola has a good brand image and this is one of the key competency areas of their marketing strategy. The main objectives of marketing is to create new customers and retain existing customers. In this context, Coca Cola tries to attain their ultimate marketing objective and also innovate certain recent marketing strategies to improve

ESSAY ON TEAM COMMUNICATION AND PROBLEM SOLVING

ON TEAM COMMUNICATION AND PROBLEM SOLVING - Essay Example Effective teams do not disregard problems that emerge from their jobs and interactions. In identifying, analyzing, and solving problems, teams cannot avoid conflict, but practicing open and regular discussion that avoids groupthink can lead to higher team performance output. Problem solving presents conflicts because of differences in various areas, and so teams cannot and should not avoid and overlook them and instead, they should openly and regularly communicate to properly identify, analyze, and resolve these problems. Conflicts have three kinds- relationship, task, and process. Relationship conflict pertains to the knowledge that there are interpersonal differences with affective dimensions that can lead to friction (Jehn and Mannix 238). It tends to be called as a personal kind of conflict because it can arise from not â€Å"liking† a team member because he is annoying or frustrating. Task conflict refers to differences in understanding the task (Jehn and Mannix 238). Pro cess conflict focuses on disagreements that occur because of differences on how tasks should be done (Jehn and Mannix 238). Team members differ on the process of how and when they should finish tasks. Karen A. Jehn and Elizabeth A. Mannix assert that conflicts are dynamic and change throughout time. They conducted a cross-sectional research where they wanted to learn differences in conflicts and their antecedents for high-performing and poor-performing teams. Their sampling included 51 groups with three members each. Respondents were MBA students who are also full-time employees. Their findings showed that conflict is a dynamic, not a static, process. Moreover, for high-performing teams, task conflict was engaged more at the midpoint of their deadlines and that communication through consensus and implementation of tasks resolved the task conflict (Jehn and Mannix 247). Low-performing teams experienced a lower level of task conflict at the middle, but it escalated near the deadline. In addition, their relationship conflict increased at the end of the project, while highly-performing teams did not experience high relationship conflict level at all (Jehn and Mannix 247). The study indicates that teams should not avoid conflict. They should embrace it as part of their dynamics. The key is not letting task and process conflicts become relationship conflicts, so that people can remain objective and patient with one another. High-performing teams know how to communicate to resolve conflicts and to use them to make the right decisions. Through open and regular communication, teams can form the right level of team cognition that allows them to discuss and to resolve problems. Jun He, Brian S. Butler, and William R. King assert that team cognition is important to attaining high-quality team performance. Team cognition refers to the ability of members to tap knowledge that can help them in choosing actions and behaviors that are aligned with team members (He et al. 262). He et al. argue that team cognition is important for the team to predict task and teamwork goals and to collaborate with one another. He et al. hypothesized that team cognition is formed through consistent open discussion and composed of awareness of each other’s expertise and shared understanding of tasks. They examined the formation of team cognition for 51 database development groups. Their findings showed that regular meetings and phone calls were associated with team